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 Latest on Longbridge and MG  
  Tuesday, September 07, 2010
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Longbridge Heritage Trail Guide - Copyright: British Motor Heritage Trust 2007  Longbridge Heritage Trail Guide - Copyright: British Motor Heritage Trust 2007 

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Scroll Down to Learn the Latest News on;

 

- New MG6

 

- Changing Acronyms!

 

- St Modwen Developments

 

- MG Motor UK

 

- A Visit to Longbridge

 

- Saving the GOB

 

- The Rebirth of MG at Longbridge

 

- Future Longbridge Development Plans

 

- Latest Photos of Longbridge Site

 

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Latest news from longbridge  Latest news from longbridge 

International launch of all new MG

24th November 2009

 

MG Motor is proud to announce today, the international launch of the MG6, the first all new MG motor car since the launch of the MGF sports car.

 

Guy Jones, Sales and Marketing Director for MG Motor UK said, “This is a milestone day for iconic MG brand and for the UK automotive industry. MG has begun the international launch of an all new model, that has been designed and engineered here in the UK, for the global automotive market.  Currently we only build and sell the mid-engined TF sports car here in the UK, but we can now look forward to expanding the range of MG products.

 

 

 

The launch takes place at the Guangzhou Auto show in China and is the beginning of an exciting new global future for the MG brand.  The launch in China, the world’s largest automotive market begins the international roll out of sales of MG6 which includes the UK.  Sales in China will begin in January and plans for the UK and other markets will be released during 2010.

 

It was also announced today that production of MG6 for the China market will begin at the brand new state of the art factory in Lingang, China in December 2009. It is also planned to commence production of MG6 at the Birmingham plant in the UK before the end of 2010.

 

 

 

 

The world famous MG brand has never had such a bright future as it starts to expand global sales with an exciting new range of products.

 

 

The MG6 is a sporting five seat fastback model, designed to capture the character of the MG brand and bring something different to the volume market. 

 

 

MG6 Key Dimensions

Length:   4651 mm

Width:   1826 mm (without mirrors)

Height:  1480 mm

 

Specifications for the UK and European markets will be released at a later date.

 

The MG6 proudly displays a new modernised version of the famous MG octagon badge for the first time.  This new design is planned to carry forward on to all new MG models.

 

This new branding features in the new corporate identity for the launch in China which also uses the Morris Garages naming.  This reflects the pride in the history of the brand, the need to communicate this in new markets and is a clear differentiator for the MG brand.   

 

Further information

Further information about the launch of the MG6 will be posted on the official MG Motor UK web site www.mgmotor.co.uk 

 

Changing Acronyms!

 

Text and pictures by Gillian Bardsley

 

In 2005 the Nanjing Automobile Company (NAC) made a last mid-minute bid which frustrated the efforts of the Shanghai Automobile Industry Corporation (SAIC) to purchase the assets of MG Rover. Thus NAC took over the lease of parts of the Longbridge site. Much of the machinery and equipment was removed to a new factory in Nanjing which would manufacture a version of the Rover 75.  SAIC meanwhile had already purchased the intellectual rights to the same car and set about creating their own version of the Rover 75 in Shanghai. This rather odd situation was brought to an end during 2008 when NAC was taken over by SAIC.



In January NAC MG UK Ltd changed its name to MG Motor UK Ltd. The evidence at Longbridge was yet another change of signage (see right) , with SAIC deciding to fix on the MG brand as the name for their UK arm. Thus the Conference Hall and the stacker out side Q Gate and N Gate have changed their appearance once again,  though the flags are the same!

 


St Modwen Developments

 

Text and pictures by Gillian Bardsley and Colin Corke

 

Meanwhile, St Modwen is pressing ahead with plans for the rest of the site. New buildings on the old Distribution Centre are now completed,  and again the signage outside what is now termed the ‘Cofton Centre’ (see picture below)) tells the story. Meanwhile, the final report on the Longbridge Area Action Plan has been presented to local consultation groups and agreement has finally been reached with Birmingham City Council and Bromsgrove District Council on major issues. Remediation continues on various parts of the site, but it is hoped that a big step forward will be taken with the implementation of the scheme to relocate Bournville College on the site of the old North Works which is scheduled to start soon. The initial intention to build domestic houses to fund the development has been postponed in the present economic situation and other ways forward are being explored.



 

Following the merger between SAIC and NAC, the newly branded MG Motor UK will consolidate its operations in the buildings around the old flying ground.  This means that the site of Trentham Building, the Paint Shop and Dalmuir building will be handed back to St Modwen for redevelopment. St Modwen has also gained possession of the Old Railway Station on the Old Bristol Road. Most of the buildings in these areas are likely to be demolished later in 2009.


 

MG Motor UK


We have learnt that, on 8th January, NAC MG UK Limited changed its name to MG Motor UK Limited. This is to reinforce the brand, hopefully before the launch of additions to the current MG range in the UK, built at Longbridge.  More information at www.mgmotor.co.uk.


 



 


As for the factory, MG Motor UK limited has consolidated its operations on the flying ground and Flight Shed. St Modwen has advised that the site of Trentham building, including the remaining parts of the paint shop, is shortly to be handed back. At the time of writing we do not know the fate of Dalmuir building, which was used during the First World War for producing submarines on the banks of the River Clyde!


Whilst land reclamation is on going across the demolished areas building of the new Bournville College is to start soon on the site of the former North Works.


 

A Visit to Longbridge

 

Text by Stewart Holbeche and John Barnett, pictures Stewart Holbeche and John Baker


In September 2008 John Barnett made a visit to former Land Rover colleague Ian Pogson to confer on East Works diesel engines. He was surprised to discover that Ian, who had been working for the Shanghai Automobile Industry Corporation (SAIC) at their former Leamington premises, as well as spending time in Shanghai, had been transferred to Longbridge. He had become the new chief engineer of current engineering and occupied one of Alec Issigonis' old offices in the 'Kremlin', the Engineering Design Block being uninhabitable. They talked about the Longbridge 2-litre diesel engines for a while until Ian said ‘why don't you come to Longbridge and see what we are doing’. Needless to say, John didn't need a second invitation, but merely asked ‘Can I bring some of my OF 2 colleagues?’ OF 2 is a local car group comprising a combination of MG Car Club members, Austin Ex-apprentices and former Longbridge employees, which holds monthly meetings at local venues of interest, followed by a pub lunch. This was a trip none of them would want to miss! Ian agreed he could accommodate a group of up to 12, and in return John arranged for them to turn up in either MG or Austin cars.


The group duly arrived at Q Gate on the appointed day and lined up outside in anticipation of an exciting trip. This part of the site is leased from owners St Modwen and operated by SAIC (who recently merged with Nanjing). The cars on show included Stewart Holbeche’s 1933 Austin Ten, Jon Nightingale’s 1935 Austin Lichfield, plus a party of a dozen mainly old MG enthusiasts (old MGs that is, although most of the drivers also qualify). We were welcomed by our host Ian Pogson and after the signing-in formalities we were invited to park in front of the Round House (Elephant house) – with the two Austins claiming pole position.



 

Having told us there would be no restriction on taking photographs, Ian then gave a very frank and informative presentation, with no side-stepping of questions. He told us that SAIC are about to move their engineering function from Leamington Spa into the old Sales Block next to the Exhibition Hall Dining Room. The office is to be refurbished and the wall overlooking the Round House will be replaced with glass.

 

70% of the car is Chinese sourced and there is a 6-week delivery time to Britain with a 5-day emergency fly-in. Parts supply and quality has been an issue but the problem is improving. All functions such as purchasing,  sales etc are now based at Longbridge. In Rover days the bodies were built by Stadco in Coventry but by early 2007 they had been relocated at Longbridge in the old CAB 2 facility. Now they have moved again to China! The bodies are electro-coated in China and then shipped back to Britain. The engines are made in China too and are mated to old-stock PG1 gearboxes. The Shanghai built engines are good with improvements, while the Nanjing built units are reworked at Longbridge. Of course some complete MG TFs are built in China too.

 

During his sometimes amusing talk Ian went on to explain his view that ‘the Chinese sometimes find it difficult to link Action with Consequences – you can warn them that if you do this, that will happen, but they still do this, and are surprised when that happens’. He explained that the engine manufacturing facilities from East Works have been moved to China even including the lockers; everything has been recreated as it was. For cost reasons when the MG TF was designed the front suspension of the front wheel drive Metro was used, including the connection for the drive shaft constant velocity joint. When the front suspension for the new Chinese-built MG TF was sourced in China it retained this connection even though it was no longer required. Ian found that forward planning could be a problem which was very frustrating. When asked about rates of pay, he told us that a young engineer in China was paid approximately £6.00 a day.



 

We then went to the Exhibition Hall dining room for coffee and on to CAB 1 to see the assembly lines. This was quite depressing. Here as every where on the site there were very few people about,  lots of empty space and mostly empty production lines. We were told that heating isn’t a problem – it’s not switched on! Apparently, last winter it was extra coats and local torpedo heaters; just imagine Red Robbo’s response to that!  We were introduced to the Production Manager who is an ex-Rover Longbridge man, made redundant in June 2005 and re-employed last year. A few, it seemed about half a dozen men, do all the build operations. They trim for a time, then move to the assembly line and so on.

 

About 38 units a week are being made at the moment. We watched a body being dropped onto the sub-frames on the assembly line.  The elevated cake-stand trim tracks had empty stations between bodies with sheets of plywood covering the gaps. Getting the quality right is the big focus. We looked at their Quality Audit Bay which had one of their first Longbridge built cars in it. During the whole visit we saw only one Chinese person – it seems all the production people are British.  Many of us had begun to believe that production would never re-commence at Longbridge. It was very encouraging to see that it has, although only at a low volume. Hopefully we will see this volume increase and new models introduced, which will make Longbridge seem more like it the factory it once was.


 

Saving the GOB

 

Gillian Bardsley, archive picture by BMIHT

 

In May 2008 Gillian and Rev Colin were busy saving items from Longbridge once again, this time prior to the demolition of General Office Block (GOB), the long thin building which ran alongside Lickey Road and was one of the oldest surviving buildings at the start of 2008.  David Kear of the Austin Ten Driver’s Club then asked the sensible question

 

‘What kind of things did you save?’

 

Which, when put on the spot, was not so easy to answer as it might seem. 

 

We began as usual by making a photographic survey.  GOB housed the now silent workshops where the Mini and many other prototypes were developed, not to mention the remains of the factory’s telephone exchange, a spaghetti of IT cabling of different eras,  the Salaries Office boasting an impressive collection of huge empty safes,  mostly still firmly locked,  and the leftovers of its sales and marketing activities.  Though still impressive from the outside, much of the building had been unused since the late 1990s and the heating and maintenance had been discontinued since 2005. The resulting decay can be seen above, meaning that St Modwen had little option other than to demolish it. 



Gillian and Colin were given permission by St Modwen to go in and prise notices off the wall, take down the numerous signs,  advertising posters and site plans, and pick up the paperwork and branded stationary lying everywhere around.  These were brought back to the British Motor Industry Heritage Trust Archive at Gaydon to join the artefacts and ocumentation rescued on earlier occasions from other parts of the site. 

 

With the demolition of General Office Block and New West Works in the summer of 2008,  all of the factory buildings remaining outside the area leased back to Nanjing have now gone and remediation of the land is underway to ready the site for its redevelopment. Housing is planned for this particular area of the site.

 


Latest on the Rebirth of MG



 

The launch of the MG TF LE 500 took place at Longbridge on the 1st August 2008. This was a very low key affair compared with the last time in 29th May 2007.  But this time cars are coming of the line. with a workforce of around 180,  which we all hope will grow when another model can be brought on stream.  The bodies in primer arrive along with the engine from China.  All the rest is sourced from the UK and Europe.  The MG is a limited edition version and is available in the following colours:- Black, Blue, Red, Grey, Orange and White.  But each colour was allocated a certain number of builds.  Only the following colours are still unsold, Blue, Red, Black and Grey.  So if you would like to buy, you will need to be quick.  The number of UK dealers has risen to 55,  so you should be able to find one near you. They intend to also appoint service dealers to carry out servicing and probable warranty work.


 



 


Stephen Cox, Sales and Franchising Manager, said the following:- ‘MG is a uniquely British brand and everyone who has worked on it from the receptionist up to the managing director has been looking forward to this day.  Obviously we are launching into a period of what you could call economic recession but we are coping with that and what we are not going to do is to over produce.  Because we’re dealing with relatively low volumes here we can do that. Next year the company is aiming to produce around 2,000 of the MG sports cars but,  it’s a new beginning in many ways and we are planning to produce different models here.  We’re looking to produce a saloon model which is still in the development stage at the moment but it will be an entirely new model.  It won’t simply be a rehash of an old model. We’re expecting to be producing quite high volumes of saloon cars by the middle of 2010’.


MG brought some splendid examples to the MGFest at Gaydon in early August where the orange colour looked particularly stunning on a rare sunny weekend.  A few weeks later at the British Motor Show,  although the car itself was not present,  there was plenty of evidence that the car was about to hit the Showrooms. Nanjing were attracting attention with their colourful and imaginative advertising posters throughout the Exhibition Hall at ExCel in London.  From the minute you walked through the door, you were greeted with the welcome news ‘Fun is back’ and the message was reinforced at every turn with more posters of every shape and size. ‘Designed, Engineered and Built in Britain’ is the message, hopefully just a taster for a series of new models to begin a new era for Longbridge.

 



 

 



 


John Baker and Gillian Bardsley


Local television from 11th September 2008 shows images of the MG TFs being  loaded onto car transporters on the former site of the Multi-storey Car Park. It was certainly good to see this happening.  A transporter load of bright Orange TF’s were seen going south on the M40 soon after!


 


 


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Latest Developments of Longbridge Site  Latest Developments of Longbridge Site 

Future Longbride Development Plans

 

Longbridge is currently one of the largest regeneration schemes in the whole of Britain.  Although progress can sometimes seem slow,  there is a great deal of preparatory work which has to be done, not least obtaining all the planning permissions and approvals required, before the large scale development of the area can go ahead.  Even when work starts it could take as much as 15 years to complete.  St Modwen Properties and Advantage West Midlands recently held two public exhibitions in Longbridge and Bromsgrove to explain to local people what is happening. Some impressive  computer graphics were unveiled to illustrate what the future could be like for the region.

 

Briefly, the proposals for the site fall into four areas:

 

Longbridge North (site of North Works) A new town centre as illustrated on the previous page to include the relocated Bournville College, which has recently confirmed that it will be part of the scheme.  There will also be cycle lanes and footpaths along the River Rea which is to be returned to an open watercourse.  An ‘Austin Centre’ community building is planned,  where it is intended to provide a Heritage Centre celebrating the history of the factory.

 

 

 

Proposal for a New Town Centre on Old North Works (St Modwen)

 

Longbridge West (site of Old and New West Works) Predominantly looking to attract businesses in the high technology sector, along with some new housing. 

 

Longbridge East (site of East Works/Cofton Gears) Mostly residential

 

If you want to know more about what is happening go to www.longbridgebirmingham.co.uk

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Latest Photos of Longbridge Site  Latest Photos of Longbridge Site 

Latest Photos of Longbridge Site

 

For the past three years it has seemed to be an endless cycle of demolition at the former factory site,  with the exception of the central area which is on a long lease to the Nanjing Automobile Company (NAC). General Office Block and New West Works are the latest areas to come down. But St Modwen along with their partners Advantage West Midlands already have several developments underway.

  •  The former MG Sports and Racing building and yard has been let to builders merchants E H Smith
  • One year after it was completed, the Innovation Centre now enjoys 80% occupancy from 25 small businesses which have rented space
  • Bournville College has announced that it will be moving to a new £84 million educational facility at the heart of the site. It will have capacity for 15,000 students and the target date for completion is September 2011
  • Two new industrial units known as the ‘Cofton Centre’ have also been completed on the former Distribution Centre and two more buildings are planned
  • The Old West Works site is undergoing ‘remediation’ which involves cleaning the pollution out of the site before it can be redeveloped

Gillian Bardsley

Thanks go to John Baker for the following pictures around New West and GOB,  or rather what's left of it (August 2008).

 

 

 

 

 

 

Thanks go to Neil Wedgbury for the following pictures.


The start of the end of NEW West Works

 

Saying goodbye to the General Office Block




The sad remains of No 5 M/c Shop cloakroom definitely not available for a reunion meeting

 



Just to confirm the Personnel Dept. is closed
 



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